Leading organizations. Advising businesses. Building the people who run them.
Boni Belete helps organizations accelerate growth through commercial strategy, sales transformation, supply chain excellence, executive leadership, and business innovation.
Trusted by leadership teams across East Africa, the Middle East, and beyond.
Helping organizations accelerate growth through commercial strategy, sales transformation, supply chain excellence, executive leadership, and business innovation.
Four ways to work together
Consulting and training built for teams that move goods and close deals — at any scale, in any market.
Sales Consulting
Strategy, KPI systems, closing skills, and field sales management built for regional teams.
Learn more →Supply Chain & Logistics
Warehouse optimization, demand planning, and distribution network design that removes waste.
Learn more →Corporate Training
Practical, KPI-driven programs on sales excellence, leadership, and supply chain — onsite or virtual.
Learn more →Personal Coaching
Career, leadership, and interview coaching — plus CV review and LinkedIn optimization.
Learn more →A leader who's done the work, not just studied it
Six reasons leadership teams keep this engagement on the calendar.
Executive Sales Leadership
Built and led sales operations across multiple markets, not just advised on them.
Supply Chain Transformation
Hands-on experience redesigning warehouses, networks, and distribution — not theory.
Corporate Trainer
Thousands of hours delivering training that changes behavior, not just slides.
Data-Driven Decisions
Every recommendation is tied to a number, a KPI, or a measurable outcome.
International Perspective
Experience spanning East Africa, the Middle East, Europe, and Asia.
Practical, Not Theoretical
Frameworks built to be used on Monday morning, not filed away after the workshop.
Executive tools, resources, and lifestyle products
Digital tools and physical products, built from the same field experience as the consulting work.
Executive KPI Dashboard
An Excel dashboard for tracking sales performance against target, anywhere.
The Sales Leadership Playbook
A field guide to building sales and distribution systems across emerging markets.
Highland No. 01
A signature eau de parfum from the personal fragrance collection.
What clients say
A few notes from recent engagements. Placeholder — replace with real, attributed testimonials.
Our regional sales targets went from aspirational to actually hit, two quarters in a row, after we rebuilt our KPI structure together.
The warehouse redesign alone cut our fulfillment time by a third. The training that came with it is what made it stick.
Boni's KPI workshop gave our branch managers a language for performance they actually use every week. The follow-through is what sets him apart.
Recent writing
Notes on sales, supply chain, and leadership from the field.
Why Most Sales KPIs Measure the Wrong Thing
The difference between activity metrics and metrics that predict revenue.
Building a Distribution Network for Emerging Markets
What changes when your last mile isn't paved — and how to plan for it.
The One Coaching Habit Every Sales Manager Needs
A simple weekly ritual that changed how my teams hit target.
Insights for executive leaders, monthly.
Commercial strategy, sales transformation, and supply chain notes — no more than one email a month.